I've watched the word "authentic" lose its meaning in real time. Every brand wants it. Every brief calls for it. Every kickoff meeting includes someone saying we need to make this one feel real this...
If you work in B2B tech, you know the challenge. Your product is powerful and solves real problems, but explaining it often leads to blank stares. We have been there too, halfway through an...
There is a particular kind of fear that shows up when a B2B client says, “We need this story told in fifteen seconds.” If you work in B2B marketing, you know exactly what that fear feels like. Most...
Fast-turn productions are a little like college group projects. They can bring out the best in a team, or they can reveal that no one checked the assignment until the night before. At Bowstring, we...
I usually start first client meetings with the same question: “So, what is the story here?”
Breaking the Cycle of Slow: How Higher Ed Marketing Can Move at the Speed of Opportunity
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How Pharmaceutical Brands Can Find Their Human Voice with clients.
After experiencing continued strong growth in 2022, the global content studio is poised for further expansion as the demand for powerful storytelling continues to increase
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