David Perry joins Bowstring as Executive Vice President of Strategy
Bowstring is excited to announce that David Perry is joining their team as Executive Vice President of Strategy. David will focus on continued development of Bowstring's video content planning service, StoryCycle, and be a strategic advisor for video content creation within the education and healthcare sectors, where David has extensive experience.
“David has always been an advocate for Bowstring and we're thrilled to have him now join us in this capacity,” said Enrique Mendoza, co-founder and CEO at Bowstring. “As a client and then advisor, we always appreciated his perspective. He brings a wealth of industry and strategic marketing expertise that will help us provide a deeper level of service and insights for our clients as we continue enhancing StoryCycle.”
David saw there was a strong alignment between his skill set and Bowstring's focus, making the decision to join the team an easy one. In particular, he saw the unique value in how Bowstring's StoryCycle model is reinventing the way brands and agencies spend their content marketing dollars. "As a CMO, I was always looking for ways to create and leverage content in a compelling, cost-effective way. As a former client of Bowstring, I realized they had the creative skills and tools to deliver. With StoryCycle, the offerings are now expanded and customized to meet the specialized and ongoing needs of healthcare, higher education and so many other industries. I'm excited to be a part of the team and provide my insights to the marketing, communications and advancement sectors."
David joins the Bowstring team with over three decades of marketing experience across healthcare, higher education, technology and consumer products. Most recently, David served as a strategic consultant/senior advisor to clients such as Stanford Medicine and the University of Louisville. Previously, David was Chief Marketing Officer for the University of Utah Health, Bentley University and Seattle Children's Hospital & Research Institute.
To learn more about David, you can view his bio here.