News & Insights

If you work in B2B marketing, you have probably heard the word “authentic” so many times it barely registers anymore. Every brand wants it. Every team aims for it. Yet somehow, the final result still...

After publishing my recent essay on content inflation, several people reached out with essentially the same question: Who's responsible?

I’ve watched technology disrupt how we create for thirty years. From the early days of desktop publishing to the current explosion of AI, I’ve advocated for these tools long before they hit the...

A few weeks ago I was in a sales meeting with a manufacturing client. They needed a brand anthem. Three locations, very specific footage, clear vision. Good brief.

I've sat in too many meetings where someone has to defend a video, a campaign, or a messaging overhaul by proving it "actually drives revenue." Usually, the thing on trial is the emotional part. The...

I've watched the word "authentic" lose its meaning in real time. Every brand wants it. Every brief calls for it. Every kickoff meeting includes someone saying we need to make this one feel real this...

If you work in B2B tech, you know the challenge. Your product is powerful and solves real problems, but explaining it often leads to blank stares. We have been there too, halfway through an...

There is a particular kind of fear that shows up when a B2B client says, “We need this story told in fifteen seconds.” If you work in B2B marketing, you know exactly what that fear feels like. Most...

Fast-turn productions are a little like college group projects. They can bring out the best in a team, or they can reveal that no one checked the assignment until the night before. At Bowstring, we...

I usually start first client meetings with the same question: “So, what is the story here?”