--- title: Bowstring Blog | Andy Hayman description: "Andy Hayman is a creative executive, recognized for his ability to develop award-winning content and campaigns that establish deep connections between brands and consumers. With over thirty years of experience in the industry, he brings a wealth of expertise to his clients. His entrepreneurial spirit fuels his innovation in both digital and content spaces, setting him apart. Andy's leadership style is empowering and encourages inspiration, courage, curiosity, and passion in his team. He believes these are essential for driving change and exploring new frontiers in the digital age. Throughout his career, he has held various leadership positions, including chief creative officer for Publicis Technology, co-founder and executive creative director of DNA Media Group (one of the first digital agencies in North America), president and chief creative officer of Sony Signatures, and managing partner at Mindshare Entertainment. Andy also served six years as the head of global content development and production for Omnicom Experiential Group as well as GMR, the world's leading experiential agency. Presently, as the Executive Vice President at Bowstring, a global content consultancy, he continues to push boundaries and create content that captivates and inspires audiences. With his talent, experience, and infectious energy, Andy is a formidable force in content and digital media." --- [Skip to content](https://www.bowstring.tv/insights/author/andy-hayman#main-content) [![BOWSTRING HORIZ REVERSE (1)](https://www.bowstring.tv/hs-fs/hubfs/BOWSTRING%20HORIZ%20REVERSE%20(1).png?width=1137&height=325&name=BOWSTRING%20HORIZ%20REVERSE%20(1).png "BOWSTRING HORIZ REVERSE (1)")](https://bowstring.tv) - [Storycycle](https://bowstring.tv/storycycle) - [Agency Parnerships](https://bowstring.tv/agencypartnership) - [Work](https://bowstring.tv/work) - [Team](https://bowstring.tv/team) - [Studio](https://bowstring.tv/studio) - [Contact](https://bowstring.tv/contact) - [News & Insights](https://www.bowstring.tv/insights) # News & Insights Jul 23, 2026 8:55:19 AM ##### [Why Authenticity Still Wins: The Real Value of Human-Centered Creative in B2B](https://www.bowstring.tv/insights/why-authenticity-still-wins-the-real-value-of-human-centered-creative-in-b2b) If you work in B2B marketing, you have probably heard the word “authentic” so many times it barely registers anymore. Every brand wants it. Every team aims for it. Yet somehow, the final result still... Jul 23, 2026 8:50:46 AM ##### [The Accidental Architects of Content Inflation](https://www.bowstring.tv/insights/the-accidental-architects-of-content-inflation) After publishing my recent essay on content inflation, several people reached out with essentially the same question: Who's responsible? Jul 23, 2026 8:49:00 AM ##### [Does More Content Create Less Value?](https://www.bowstring.tv/insights/does-more-content-create-less-value) I’ve watched technology disrupt how we create for thirty years. From the early days of desktop publishing to the current explosion of AI, I’ve advocated for these tools long before they hit the... Jun 23, 2026 1:42:29 PM ##### [Your marketing and sales teams both briefed production this quarter. Separately.](https://www.bowstring.tv/insights/your-marketing-and-sales-teams-both-briefed-production-this-quarter.-separately) A few weeks ago I was in a sales meeting with a manufacturing client. They needed a brand anthem. Three locations, very specific footage, clear vision. Good brief. May 25, 2026 5:10:35 PM ##### [Emotion is not the soft part of your B2B strategy. It's the shortcut.](https://www.bowstring.tv/insights/emotion-is-not-the-soft-part-of-your-b2b-strategy.-its-the-shortcut) I've sat in too many meetings where someone has to defend a video, a campaign, or a messaging overhaul by proving it "actually drives revenue." Usually, the thing on trial is the emotional part. The... May 5, 2026 4:58:43 PM ##### ["Authentic" is the most overused word in B2B marketing. The thing it points at still matters.](https://www.bowstring.tv/insights/authentic-is-the-most-overused-word-in-b2b-marketing.-the-thing-it-points-at-still-matters) I've watched the word "authentic" lose its meaning in real time. Every brand wants it. Every brief calls for it. Every kickoff meeting includes someone saying we need to make this one feel real this... Apr 21, 2026 6:49:41 AM ##### [Making Complex Products Human: Storytelling Strategies for B2B Tech](https://www.bowstring.tv/insights/making-complex-products-human-storytelling-strategies-for-b2b-tech) If you work in B2B tech, you know the challenge. Your product is powerful and solves real problems, but explaining it often leads to blank stares. We have been there too, halfway through an... Apr 21, 2026 6:49:35 AM ##### [How to Tell a Compelling Product Story in Fifteen Seconds (B2B Edition)](https://www.bowstring.tv/insights/how-to-tell-a-compelling-product-story-in-fifteen-seconds-b2b-edition) There is a particular kind of fear that shows up when a B2B client says, “We need this story told in fifteen seconds.” If you work in B2B marketing, you know exactly what that fear feels like. Most... Apr 21, 2026 6:49:31 AM ##### [Five Ways to Keep Departments Aligned During Fast-Turn Production](https://www.bowstring.tv/insights/five-ways-to-keep-departments-aligned-during-fast-turn-production) Fast-turn productions are a little like college group projects. They can bring out the best in a team, or they can reveal that no one checked the assignment until the night before. At Bowstring, we... Apr 21, 2026 6:49:26 AM ##### [The New Era of Narrative-Led Marketing](https://www.bowstring.tv/insights/the-new-era-of-narrative-led-marketing) I usually start first client meetings with the same question: “So, what is the story here?” ##### Bowstring A global creative content studio, built to work in partnership with brands and agencies of all sizes. 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